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ePrize Acquired by Catterton Partners in Massive Deal | Benzinga

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August 21, 2012 by Benji


WOW – Big news today was reported on Benzinga.com , ePrize was purchased bu Catterton Partners out of Greenwich Ct. while that is great news for some folks working at or invested in ePrize, doesnt that mean that the  company Josh Linker founded is not only based in city outside the Detroit city limits, its now headquartered out of state! I wonder if this came up in any conversations. 

 

ePrize Acquired by Catterton Partners in Massive Deal
by: Louis Bedigian 8/21/2012

ePrize has been acquired by Catterton Partners, a consumer-focused private equity firm.

Terms of the deal were not disclosed, but insiders indicate that the deal could be worth more than $100 million.

Founded by Josh Linkner in Detroit in 1999, ePrize is a digital engagement company that specializes in mobile, social and Web campaigns. The company said that it plans to use its investment to accelerate its overall growth and expansion, most notably within the multi-channel engagement and CRM sectors.

ePrize differs from other digital engagement companies by offering a unique technology platform that allows brands to engage with consumers through their mobile devices, as well as social media. The company administers four times more national campaigns than any other company. By the end of 2012, ePrize estimates that 80 percent of its campaigns will incorporate a mobile component.

“ePrize is uniquely positioned to lead marketers into the future of mobile engagement, as we currently have over 800 clients, including the majority of the Fortune 500 and 60 percent of the largest ad agencies,” Matt Wise, CEO of ePrize, said in a company release. “Our multi-channel engagement solutions enable brands to continue the dialogue from social to mobile, all the way to POS on a single unified platform. With Catterton’s consumer insights and operational and financial expertise, we can further accelerate our growth and innovation in helping companies engage their consumers through online, mobile and social means.”

Scott Dahnke, a Managing Partner at Catterton Partners, added that ePrize is “on a trajectory of remarkable growth, and we are delighted to partner with them to help expand the Company’s breakthrough digital promotional and loyalty engagement programs.”

“As the largest online promotions platform, ePrize has been a pioneer in digital engagement,” said Dahnke. “The rapid increase in the adoption of mobile technology has changed how brands engage with consumers, and ePrize is at the forefront of that trend. We look forward to working with the talented team at ePrize and leveraging our capabilities and resources to support the Company’s continued growth and expansion.”

Follow me @LouisBedigianBZ

Read more: http://www.benzinga.com/general/entrepreneurship/12/08/2849353/eprize-acquired-by-catterton-partners-in-massive-deal#ixzz24DLNtDXO

via ePrize Acquired by Catterton Partners in Massive Deal | Benzinga.

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