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Headcount, Mashable and My Experience

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September 22, 2012 by Benji


I remember living in NYC and hearing that Moe. the Disco Biscuits (Marc Brownstein bass player for DB is a co-founder), Mike Gordon with the Duo and Michael Kang from the String Cheese Incident were doing a benefit concert at BB King’s blues bar in Times Square. I was so excited that I didn’t care who it was for. My friends and I got tickets. I was plenty surprised at the cause. Headcount. its an organization that goes to concerts and helps people register to vote. Here is a video about that night.

That night was the beginning, 8 years later, they have registered over 200,000 people!

I am proud to say I was a volunteer early on, and Andy Bernstein has grown this farther than I ever imagined. Mashable did a really nice spread on Headcount… See below.

Your Favorite Celebrities Are Asking: Are You Registered to Vote?

September 18, 2012 by Eric Larson

Are you registered to vote?

That’s the question hundreds of organizations, volunteers and celebrities will be asking on National Voter Registration Day next Tuesday.

HeadCount.org, a New York-based non-partisan voter registration organization, is one of the many groups involved. Their method of attack for the day, executive director Andy Bernstein tells Mashable, is a star-studded social media campaign involving more than 100 high-profile musicians and actors.

“There’s a very direct purpose with this,” he says, “and that’s simply to get people to register to vote.”

Throughout the day, the celebrities involved (which, for the most part, have not yet been named) will take to the web to encourage applicable voters to register. Each Facebook post and tweet will include links to websites containing voter registration forms, along with a picture of each star holding a ‘Register to Vote’ clipboard. All tweets will use the hashtag #925NVRD (Sept. 25, National Voter Registration Day.)

“You need strategies that are digital in nature and cultural in nature, because that’s the only way to move the kind of numbers that you need to move,” Bernstein says, “and that’s really where the idea for this campaign came from.”

Here are a few of the photos — courtesy of David Cross, Tenacious D, Demetri Martin and Roseanne Barr (the latter of which is running for president) — already posted on HeadCount’s Facebook page:

David Cross -

Tenacious D

Dmitri Martin

Roseann Bar

Collectively, the entertainers involved in the campaign have more than 100 million Facebook fans and Twitter followers, Bernstein says.

“The best way to get our message out is to be really pervasive,” he says. “The social media reach of these artists is unlike anything else.”

Last week, HeadCount conducted a survey of millions of young Americans who had voted for the first time in 2008′s presidential election. The results showed that seven out of 10 had since relocated — of that sample, 43% had not yet updated their voter registration.

When asked if they were confident they were registered to vote at their new addresses, more than half — 52% — said they were unsure.

This has the potential for concern: now that several states have introduced new voter ID laws, many transient twenty-somethings — without taking the right precautions — could be stopped from voting on Election Day.

The “young American” demographic the survey examined (again, those who first became eligible to vote during 2008′s election) accounts for approximately 15.5 million people — about half of whom voted during the last election, according to the United States Census Bureau.

“What you have is millions of people who either haven’t registered or need to update their voter registration,” Bernstein says. “There’s a ton of confusion out there in really three different areas: what the correct IDs are, how to register after moving, and how to register to begin with.”

The survey results, he says, are just extra proof of the importance to raise registration awareness.

Have you relocated since 2008? If so, are you registered to vote at your new address? Let us know in the comments below.

And click here for more information on how to register.

via Your Favorite Celebrities Are Asking: Are You Registered to Vote?.

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